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Boost Sales with Shariah-Compliant Financing
Boost Sales with Shariah-Compliant Financing
Boost Sales with Shariah-Compliant Financing
Let your customers buy now and pay monthly — while you receive full payment upfront. Alif handles approval, repayments, and risk
Let your customers buy now and pay monthly — while you receive full payment upfront. Alif handles approval, repayments, and risk


Earn 1% from Every Merchant You Refer
Earn 1% from Every Merchant You Refer
Earn 1% from Every Merchant You Refer
Join Alif’s referral program and get rewarded for every Fashion & Lifestyle merchant you bring in
Join Alif’s referral program and get rewarded for every Fashion & Lifestyle merchant you bring in



Why merchants choose us
Why merchants choose us
Drive more sales with a lending solution built for growth
Drive more sales with a lending solution built for growth

More sales
Turn customer interest into completed purchases with flexible payment options

Higher order value
Instalments make larger purchases more affordable, helping grow average cart size

Get paid upfront without risks
Receive full payment while we handle the instalment process. No risks for you

Higher conversion
Fast approvals reduce friction at checkout and help you close more sales

Easy integration
Go live quickly with a solution that works online and in-store

Dedicated support
From onboarding to daily operations, our team is here to support your business

More sales
Turn customer interest into completed purchases with flexible payment options

Higher order value
Instalments make larger purchases more affordable, helping grow average cart size

Get paid upfront without risks
Receive full payment while we handle the instalment process. No risks for you

Higher conversion
Fast approvals reduce friction at checkout and help you close more sales

Easy integration
Go live quickly with a solution that works online and in-store

Dedicated support
From onboarding to daily operations, our team is here to support your business
How it works
How it works
A simple process for both you and your customers
A simple process for both you and your customers
Step 01
Customer select instalments
Customer select instalments
At checkout, they choose to split the payment into instalments with Alif Shop
At checkout, they choose to split the payment into instalments with Alif Shop
Step 02
Fast approval
Fast approval
The request is reviewed quickly, with approval provided in minutes
The request is reviewed quickly, with approval provided in minutes
Step 03
Merchant receives full payment
Merchant receives full payment
Once the transaction is completed the merchant receives full payment
Once the transaction is completed the merchant receives full payment
Step 04
Monthly repayment
Monthly repayment
The customer repays Alif in monthly instalments
The customer repays Alif in monthly instalments
Alif in numbers
Alif in numbers
Trusted by millions of customers and thousands of businesses across Central Asia
Trusted by millions of customers and thousands of businesses across Central Asia
Monthly global sales
Monthly global sales
Total number of merchants in Tajikistan and Uzbekistan
Total number of merchants in Tajikistan and Uzbekistan
Employees across Pakistan, Tajikistan and Uzbekistan
Employees across Pakistan, Tajikistan and Uzbekistan
Together, we drive growth and innovation with exceptional products and services
Together, we drive growth and innovation with exceptional products and services
Alif in numbers
Trusted by millions of customers and thousands of businesses across Central Asia
Monthly sales
Total number of merchants in Uzbekistan and Tajikistan
Employees across Pakistan, Tajikistan and Uzbekistan
Together, we drive growth and innovation with exceptional products and services
Trusted by 500+ brands
Trusted by 500+ brands
Trusted by 500+ brands
Across Pakistan, Tajikistan and Uzbekistan
Across Pakistan, Tajikistan and Uzbekistan
Across Pakistan, Tajikistan and Uzbekistan






































































Fully Shariah Compliant financing
Fully Shariah Compliant financing
Fully Shariah Compliant financing
Our instalment model follows Islamic finance principles and has been approved by qualified Shariah scholars
Our instalment model follows Islamic finance principles and has been approved by qualified Shariah scholars
Our instalment model follows Islamic finance principles and has been approved by qualified Shariah scholars
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Certified Shariah Compliant
Certified Shariah Compliant
All financing is interest-free. Our products are reviewed and certified by independent Shariah scholars
All financing is interest-free. Our products are reviewed and certified by independent Shariah scholars

Mufti Najeeb Khan
Shariah Consultant
20 years of experience in Islamic jurisprudence and Islamic finance. Shariah Advisor to SBP, ICAP, and SECP, with Takhuassus from Dar-ul-Uloom Karachi

Usama Ehsan
Resident Shariah Advisor
Managing Partner at Safwa and a Shariah Board member across leading institutions, trained at Jamia Darul Uloom Karachi with fatwa specialization under Mufti Taqi Usmani
Become a partner
Become a partner
Leave your application and we will contact you
Leave your application and we will contact you
Frequently Asked Questions
Frequently Asked Questions
Have more questions? Contact us:
Have more questions? Contact us:
How does Alif Shop benefit my business?
(1) Increase conversion rates. (2) Boost average order value (ATV) (3) Attract new, credit-enabled customers (4) Improve checkout completion rates (5) Receive full payment upfront with no risk
How do instalments work for customers?
When do merchants receive payment?
Who takes the risk if a customer doesn’t pay?
What kind of businesses can partner with Alif?
Will pricing or brand value be affected?
How does Alif Shop benefit my business?
(1) Increase conversion rates. (2) Boost average order value (ATV) (3) Attract new, credit-enabled customers (4) Improve checkout completion rates (5) Receive full payment upfront with no risk
How do instalments work for customers?
When do merchants receive payment?
Who takes the risk if a customer doesn’t pay?
What kind of businesses can partner with Alif?
Will pricing or brand value be affected?